Golden Decade WSL
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In a nostalgic dive into the history of the Brazilian Storm, a period marked by 10 years of victories of Brazilians on the WSL World Tour, we developed the Golden Decade: a campaign that unveiled the epic achievements of Brazilian surfers on the world stage with a touch of humor and the brand's proprietary language.
WSL Golden Decade
The main challenge was to create a new recurring editorial series for WSL Brazil’s content calendar, revealing from a fresh and never-before-told angle everything that happened throughout the 10 years following the first Brazilian title.
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Featuring the top athletes and the key people behind these stories, we produced multiple content formats that adapted to each milestone’s historical relevance, building a linear narrative year by year through the most important decade in Brazilian surfing history.
Role: Creative Direction; Planning.