ABOUT

I’m a multidisciplinary creative with over ten years of experience in the creative industry: bridging strategy, design, and storytelling to connect brands and people. My journey has taken me from logistics and entrepreneurship to creative leadership and content strategy for brands such as Google, NFL, WSL, FIFA, Ambev, Gatorade, Grupo Globo, General Electric, Stanley and Sofascore, as well as agencies like Grupo Sal and Effect Sport.

Sports have always been one of my creative foundations: a space where movement, culture, and emotion meet. But my work goes beyond that: it’s about crafting narratives that move people, whether through a brand film, a global campaign or a live experience. From concept to execution.

Welcome.

Brands I've Worked

My Services

Brand Strategy & Positioning

Development of strategic platforms that define a brand’s purpose, territory, and voice. The process includes research, interviews, and diagnostics, followed by the creation of brand positioning, territory mapping, tone of voice, creative concept, and visual guidelines, building a solid foundation for identity and market differentiation.

Campaign & Brand Initiatives Planning

Conception and structuring of 360º campaigns: from insight to execution, connecting business objectives with creative ideas and cross-platform formats. A strategic planning process that integrates narrative, media, and experience to generate impact, engagement, and measurable results.

Creative & Content Direction

Creation of concepts, scripts, and editorial lines that translate the brand’s essence into visual and narrative storytelling. Direction and coordination of creative teams, ensuring consistency, originality, and purpose in every delivery.

Film Direction & Assistance

Planning, directing, and supervising audiovisual Productions: from institutional videos to original series and digital campaigns. Also experienced in on-set and field direction, as well as assistant directing, ensuring aesthetic, narrative, and technical cohesion at every stage of production.

I believe strategy, design, and storytelling come together
to build real connections between brands and people.

Projects