FIFA Club World Cup Fan Zone FIFA
The biggest football celebration in the world on the sands of Copacabana
Over the course of one month, across 14 dates, the official FIFA Club World Cup 2025 Fan Zone took over the sands of Copacabana, in Rio de Janeiro. With a 13,400 m² structure hosting up to 7,000 people simultaneously, plus an exclusive VIP area for 200 guests, the event turned the beach into the true epicenter of football passion.
Across 14 event days, the energy of Brazilian football and the unique celebration of Rio’s fan culture on the sands of Copacabana traveled around the world through content created for FIFA’s social channels, sponsoring brands, and the official Fan Zone profile.
Role: Planning, Content Direction.
