MESSI STRIKER BLUE STANLEY
Start Early.
Stay Late.
The Stanley Messi Striker Blue collection arrived in Brazil with a challenge that went beyond the product. The goal wasn’t just to launch a new line, but to build a journey capable of connecting the brand to Messi’s legacy and to a young audience, through real experiences in the heart of Rio de Janeiro.
GAME PLAN
The challenge was to connect young people aged 18 to 21, passionate about football, with Messi’s essence and the brand’s values, while reinforcing the products’ premium perception.
FROM THE SCOUT TO THE MONUMENTAL
We structured the campaign as a three-chapter journey, each one set in a symbolic location in the city and led by protagonists connected to different audiences:
First stop: Aterro do Flamengo
Second stop: Pau Ferro
Third stop: Lagoa Rodrigo de Freitas
Each phase of the journey was designed to translate the collection’s essence: resilience, commitment, and passion. Bringing the different Stanley Striker Blue Messi products into the everyday life of athletes, creators, and football fans.
Role: Planning, Content Management, Assistant Director, Post-Production Coordination.
