NFL BRAZIL BRAND REFRESH NFL
The NFL Brazil rebrand marked a new chapter in the relationship between the country and American football. From a niche sport to a cultural movement, the league now represents belonging, community, and shared emotion.
Our mission was to go beyond entertainment. The NFL had already earned space in Brazil, but there was still a missing sense of genuine belonging. Everything started with listening. Research, conversations, and deep immersion into the traditions that connect the country and the sport. From these exchanges, “Cada vez mais nosso” (“More and more ours”) was born, the overarching creative concept that translates the collective feeling of a fanbase that already sees itself as part of the game.
We became part of the conversation by reinterpreting global values through a national lens. Tradition evolved into ancestry, connecting the past to new generations. Teamwork became collective strength, the unity that moves everything forward. Innovation was expressed through ginga, improvisation as culture. Excellence took shape as garra, passion, persistence, and commitment. At the center stood the community, the element that gives meaning to the NFL Brazil experience.
NFL BRAZIL VISUAL SYSTEM
The new NFL Brazil visual system emerges from the fusion of color, movement, and identity.
Pastel
tones convey unity, strength, lightness, and pride. Patterns and graphic elements tell this
visual
story with energy and rhythm: Selva represents the fanbase, Brisa reflects the creativity of the
game, and Dança embodies Brazilian ginga and improvisation.
The Cutmark Condensed typeface, adapted exclusively for the brand with a Brazilian touch, blends
tradition and contemporaneity, consolidating an identity that speaks the language of the
community
and transforms the NFL into a living part of Brazil’s cultural landscape.
Role: Strategy and Creative Direction.
