SHARING GOOD VIBES SURFLAND
Surfland Brasil was born as the first Brazilian venture featuring an artificial wave pool, but its true differentiator goes beyond innovation: the belief in the power of sharing good vibes to live better. From this concept, a solid brand strategy and a 360° communication plan were developed, connecting purpose, lifestyle, and desire.
A new lifestyle, where surfing meets community.
The result was a historic launch, with outstanding reach, engagement, and online sales numbers, something unprecedented in Brazil’s shared-ownership market.
Role: Strategy; Planning; Script.