The journey began with the NFL Flag Tournament, promoting Flag Football as a sport of connection and new generations, with special focus on the U15 girls tournament, which rewarded its champions with a spot in the international championship in Mexico.
Next, City Mapping transformed the façade of the iconic Matarazzo Building, São Paulo’s City Hall headquarters, into a visual spectacle that brought technology and emotion together.
On game day, the “NFL Takeover São Paulo” revealed every activation happening throughout the week through an FPV video: murals, exhibitions, installations, and the pulse of the NFL across São Paulo’s streets.
All leading to a historic Game Day, packed with activations, guests, content, and real-time emotion, solidifying Brazil as the NFL’s newest territory.
Role: Planning, Executive Production, On-Location Direction, Post-Production Coordination.