SP GAME COVERAGE NFL
The NFL São Paulo Game 2025 marked a new chapter for the league in Brazil. More than a sports event, it became a celebration of culture, community, and belonging. For two weeks, the city lived and breathed American football in every form, on the streets, on screens, and in the hearts of fans.
More than a game. Two weeks of experience in the heart of São Paulo.
The journey began with the NFL Flag Tournament, promoting Flag Football as a sport of connection and new generations, with special focus on the U15 girls tournament, which rewarded its champions with a spot in the international championship in Mexico.
Next, City Mapping transformed the façade of the iconic Matarazzo Building, São Paulo’s City Hall headquarters, into a visual spectacle that brought technology and emotion together.
A city in NFL mode.
A country increasingly ours.
On game day, the “NFL Takeover São Paulo” revealed every activation happening throughout the week through an FPV video: murals, exhibitions, installations, and the pulse of the NFL across São Paulo’s streets.
All leading to a historic Game Day, packed with activations, guests, content, and real-time emotion, solidifying Brazil as the NFL’s newest territory.
Role: Planning, Executive Production, On-Location Direction, Post-Production Coordination.