NFL SÃO PAULO GAME COVERAGE NFL
The NFL São Paulo Game 2025 marked a new chapter for the league in Brazil. More than a sporting event, it became a celebration of culture, community, and belonging. For two weeks, São Paulo lived and breathed football in every form, from the streets to digital platforms and into the hearts of fans.
More than a game. Two weeks of experiences at the heart of São Paulo.
The journey began with the NFL Flag Tournament, promoting Flag Football as a sport that inspires connection and a new generation of athletes. A special highlight was the Under-15 Girls Championship, whose winning team earned a place at the international tournament in Mexico.
Next, City Mapping transformed the façade of the iconic Matarazzo Building, home to São Paulo City Hall, into an immersive visual experience where technology and storytelling came together.
A city in NFL mode.
A country that's more and more ours.
On Game Day, the NFL Takeover São Paulo FPV film showcased every activation that had taken place throughout the week, including murals, exhibitions, installations, and the unmistakable energy of the NFL spreading through the streets of São Paulo.
The celebration culminated in a historic Game Day, featuring live activations, special guests, real-time content production, and unforgettable fan experiences, reinforcing Brazil as one of the NFL's most important international markets.
Role: Planning, Executive Production, On-Location Direction, Post-Production Coordination.