CORONA FREE RANGE HUMAN Corona
Free Range Human was created with the purpose of transforming the way people relate to travel. Not as an escape, but as a reconnection with what truly matters. Within Corona’s universe, we developed a content platform designed to inspire and invite the audience to explore new horizons, discovering perspectives that lead to personal transformation.
A platform that inspires the freedom to be and to live.
With a YouTube centered strategy and amplification across social platforms, the initiative consolidated the brand’s travel territory as a space for inspiration, purpose, and authenticity.
Role: Strategy, Copywriting.