CANAL OFF CONTENT STRATEGY Canal OFF
With the challenge of translating Canal OFF's personality and values into the digital environment, the strategic planning focused on strengthening the brand's positioning and increasing awareness through authentic, relevant, and visually inspiring storytelling.
Client
CANAL OFF / GLOBOSAT
Agency
GRUPO SAL
Tags
Strategy
Authentic stories that connect brand, purpose, and experience.
The initiative established a consistent digital presence capable of driving traffic, strengthening the community, and expanding branded content monetization through an omnichannel approach that connected online and offline experiences under a single narrative.
Role: Strategy, Planning.
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