Strategic Communication Planning Canal OFF
With the challenge of translating Canal OFF’s personality and values into the digital space, this strategic planning aimed to strengthen the brand positioning and expand awareness through authentic, relevant, and visually inspiring stories.
Client
CANAL OFF / GLOBOSAT
Agency
GRUPO SAL
Tags
Strategy
Authentic stories that connect brand, purpose, and experience.
The initiative structured a consistent digital presence, designed to drive traffic, strengthen community, and boost branded content monetization through an omnichannel approach, connecting online and offline under the same narrative.
Role: Strategy, Planning.
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